When Dafna first came to us, "OH NO!" had plateaued at around 5,300 streams, and she wanted to boost its visibility. We worked closely with her to develop a comprehensive campaign that included not only a visually striking music video, but also a creative interview styled as a mock dentist appointment, exclusive stripped-down versions of her songs, and artist photos that tied everything together—featuring a bathroom tile-inspired floor design that connected visually to the song's playful, domestic theme.
Merch for the Album "The Paradox of Choice"
Dafna's Album for The Paradox of Choice was coloured in teal with a hint of yellow, so it made sense for the merch to be of a similar design and color palette. Dafna is somebody who is quirky, full of personality and enjoys intergrating her personal life into her art, so we took the vintage TV Set and edited it to have her late goldfish coming out of the TV. We recolored the fish to match the album artwork and added her song list to the side of it.
Dafna's music video for "OH NO!" brought her quirky, dramatic song to life with a playful, gory storyline and a retro 70s aesthetic. Looking back on the project, it's clear that the video and its supporting campaign played a crucial role in elevating the track, driving significant engagement and attention.
Social Stats: During the Campaign
"I had such an incredible experience working with Amino Swiss for my last project. Lexee's creativity, effective communication and attention to detail made the entire process seamless and enjoyable. I had so much fun collaborating and felt that Lexee really understood my creative vision and brought it to life with content that was even better than anything that I could've imagined."
The results were impressive. Within just a week of the music video's debut, streams of "OH NO!" shot up to over 6,500, marking an increase of more than 1,200 streams. The video's combination of humor, retro style, and dramatic storytelling resonated with fans, reigniting interest in Dafna's music.
Overall, the campaign for Dafna's "OH NO!" was successful in driving streams and engagement to a Single within her Album that hadn't achieved the numbers she desired. This was a unique case for us, as we would normally launch the campaign with the songs release, but even this demonstrated the power of a well-executed music video and how a supporting campaign even following the release of a single can be an effective afterthought.