OH NO!

When Dafna first came to us, "OH NO!" had plateaued at around 5,300 streams, and she wanted to boost its visibility. We worked closely with her to develop a comprehensive campaign that included not only a visually striking music video, but also a creative interview styled as a mock dentist appointment, exclusive stripped-down versions of her songs, and artist photos that tied everything together—featuring a bathroom tile-inspired floor design that connected visually to the song's playful, domestic theme.

We also worked with her closely on the design for her Merchandise following the release of her Album ‘The Paradox of Choice.'

Dafna's music video for "OH NO!" brought her quirky, dramatic song to life with a playful, gory storyline and a retro 70s aesthetic. Looking back on the project, it's clear that the video and its supporting campaign played a crucial role in elevating the track, driving significant engagement and attention.

The results were impressive. Within just a week of the music video's debut, streams of "OH NO!" shot up to over 6,500, marking an increase of more than 1,200 streams. The video's combination of humor, retro style, and dramatic storytelling resonated with fans, reigniting interest in Dafna's music.

Dafna's strong connection to both her sound and audience was a key factor in the campaign's success. When asked about her favorite lyrics from a song in her Album, she answered, "Probably ‘OH NO!'... There was a lot I wanted to say, and I was able to really have it come across."

This campaign for Dafna was incredibly successful, and as her fanbase continues to grow, we're excited to see where her music will take her next.