ALIYA came to us in March with a metal aesthetic, and through our collaboration, we helped her rebrand with a more commercial image that better suited her new sound.
Single artwork for "I'M OUT"
The single artwork captures a close-up image of ALIYA's parted lips, painted in a deep red, which feels both intimate and unnerving, as if caught mid-whisper or on the verge of a scream. The black-gloved hand holding a distorted die—etched with cryptic words like One, Two, Three, I'm Out—suggests a twisted game of fate, a descent into madness where there's no clear way back.
When working on ALIYA's music video for "IM OUT! (One, Two, Three)", we wanted to offer a dark, anxiety-driven twist on Alice in Wonderland. It takes the familiar childhood tale and flips it into something deeply unsettling—transforming a story about curiosity and adventure into a descent into existential crisis and fractured reality. The choice to subvert the traditional whimsical fairytale into a darker, more psychological experience is a direct reflection of the song's themes: losing one's mind, questioning reality, and struggling with a sense of self in a world that feels increasingly surreal and chaotic. This music video is designed to feel like an existential breakdown where beauty and horror exist side by side, where nostalgia is corrupted, and where the deeper you fall, the less sure you are of what's real. By taking Alice in Wonderland and stripping away its comforting edges, we create a space where ALIYA's emotional turmoil is fully realized and where the audience isn't just watching her unravel but feeling it with her.
Social Stats: During the Campaign
"One of my favourite parts is seeing a project come to life. Amino Swiss takes care of all the hard work, so I can focus on my music... Before Amino Swiss, I was at like thirty percent. Now, I feel like I'm accelerating as an artist."
Music Video: Behind The Scenes
Music Video: Behind The Scenes
When working with an Artist such as ALIYA, we always try to push the boundaries of what is expected and lean into the visual creativity that her genre offers. The same way she blends genres, we feel it's important that her visuals, too, blend styles. We want to create a visual identity that is true to the artist's sound and style, but also something that is unique and memorable to her.
There is an unspoken trick to running a succesful music campaign, and it's ensuring that even before any music is announced, there is a feeling that something is something, and all the content being posted prior to its announcement behave like teasers to the existing fan base. This is exactly what we did with ALIYA's campaign. Her first photoshoot revealed a totally new look and aesthetic for her. We got creative with her hair and styling, dropping hints toward the theme of the next single through subtlty's in her outfit and surrounding props.
Being ALIYA's first ever music video, and official music campaign, her behind the scenes photos, doco and reels felt extremely authentic and excitable. For her growing audience, it is extremely inspiring for them to see her at her roots growing and with each piece of content, becoming more confident. It reassures herfanbase that they're betting on the right artist.